A great process is nothing without great people.

It all started with 2 brothers: Charles and Max.
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Back in 2017 Charles created the cold emailing process that allowed his first company to scale from 0 to 2 million euros and 50 employees in 2 years feeding hundreds of leads every week to a team of 8 sales reps.
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That got Charles thinking: “how about helping other companies adopt our process to grow their business?”

After 7 years as a sales professional and country manager in the software and IT consulting industry Max knew how difficult generating qualified sales meeting was and saw a massive demand in the market.

That’s how on October 28, 2019, the letstrike process was fired up for the first time.

The company started to grow in Melbourne, Australia, onboarding it’s first 10 clients and two other mates.

Siam, who was already working with Max in the early stages of the business, decided to take a leap of faith and quit his consulting job during the midst of the Covid lockdown - and became the first partner, and regional director for the APAC region.

Soon after that Paolo who had met Max in a Melbourne wine bar joined the ship and landed in Lausanne, Switzerland to become regional director for the EMEA region.

With our core team in place, and a robust proven process alongside an expansion of our delivery team, we welcomed our first long term clients like Tilkal (thanks for your trust!).

As both our clients and ourselves turned the pages of the COVID pandemic, business began to rapidly grow from strength to strength, and our team grew from 2 to 8 strikers, and we’d begun onboarding up to 30 new clients each month globally.

We spread like wild fire in Switzerland, Italy, France, Belgium, Germany, Spain, all European countries, Latin America, Canada and the Pacific.

At the end of 2023 we had become a 1 million euro business, grown with its own process, no capital investment and no other form of marketing.

Since early 2025, we’ve completely overhauled our approach to outbound.

Our AI agents collect web data and buying signals so our clients can target prospects more precisely.

We build highly qualified databases, segmented by technologies used, products sold, ISO certifications and more.

We then personalise outreach using concrete details from LinkedIn profiles, customer references and company HR policies.

We’ve rebuilt our infrastructure and processes from scratch. Every tool has been benchmarked, tested and optimized. We use leading platforms like Instantly.ai and Clay, alongside data providers selected for quality and cost. This gives our clients the infrastructure to run highly personalized campaigns at scale, at highly competitive prices.

Our playbook now includes 40 outreach tactics designed to respect prospects’ time, generate positive responses and bring in quality leads. Each answers two straightforward questions: why should this company care about our client’s offer, and why should this person make time for a meeting?

We’re also rolling out new automations, including AI agents that follow up with leads and book meetings directly into our clients’ calendars.

Our goal is simple: help our clients spend less time on manual tasks and more time talking to prospects and closing deals.